diff --git a/src/messages.ts b/src/messages.ts
index ad0f8cd..2132734 100644
--- a/src/messages.ts
+++ b/src/messages.ts
@@ -1,7 +1,6 @@
 import type { MessageItem } from 'vscode';
 import { ConfigurationTarget, env, Uri, window } from 'vscode';
 import { configuration, SuppressedMessages } from './configuration';
-import type { Container } from './container';
 import type { GitCommit } from './git/models/commit';
 import { Logger } from './logger';
 
@@ -171,24 +170,6 @@ export function showIntegrationRequestTimedOutWarningMessage(providerName: strin
 	);
 }
 
-export async function showProDiscountNotification(container: Container): Promise<void> {
-	if (container.storage.get('plus:discountNotificationShown', false)) return;
-
-	void container.storage.store('plus:discountNotificationShown', true);
-
-	const upgrade: MessageItem = { title: 'Upgrade to Pro' };
-	const result = await showMessage(
-		'info',
-		'GitLens Pro introductory pricing, up to a 60% discount, goes away tomorrow. Upgrade to GitLens Pro now to access [GitLens+ features](command:gitlens.plus.learn) on private repos at a reduced rate.',
-		undefined,
-		undefined,
-		upgrade,
-	);
-	if (result === upgrade) {
-		void container.subscription.purchase();
-	}
-}
-
 export async function showWhatsNewMessage(version: string) {
 	const whatsnew = { title: "See What's New" };
 	const result = await showMessage(
diff --git a/src/plus/subscription/subscriptionService.ts b/src/plus/subscription/subscriptionService.ts
index 74836c9..4bf3f36 100644
--- a/src/plus/subscription/subscriptionService.ts
+++ b/src/plus/subscription/subscriptionService.ts
@@ -27,7 +27,6 @@ import { setContext } from '../../context';
 import { AccountValidationError } from '../../errors';
 import type { RepositoriesChangeEvent } from '../../git/gitProviderService';
 import { Logger } from '../../logger';
-import { showProDiscountNotification } from '../../messages';
 import type { Subscription } from '../../subscription';
 import {
 	computeSubscriptionState,
@@ -901,16 +900,6 @@ export class SubscriptionService implements Disposable {
 		this._subscription = subscription;
 		this._etag = Date.now();
 
-		setTimeout(() => {
-			if (
-				new Date() < new Date('2022-10-18T00:00:00.000Z') &&
-				subscription!.account != null &&
-				!isSubscriptionPaid(subscription!)
-			) {
-				void showProDiscountNotification(this.container);
-			}
-		}, 5000);
-
 		if (!silent) {
 			this.updateContext();