diff --git a/package.json b/package.json
index 42e022f..1bf787d 100644
--- a/package.json
+++ b/package.json
@@ -3601,7 +3601,7 @@
 			},
 			{
 				"command": "gitlens.premium.login",
-				"title": "Login...",
+				"title": "Sign In...",
 				"category": "GitLens Premium"
 			},
 			{
@@ -3611,7 +3611,7 @@
 			},
 			{
 				"command": "gitlens.premium.signUp",
-				"title": "Create Free Account...",
+				"title": "Create a Free Account...",
 				"category": "GitLens Premium"
 			},
 			{
@@ -3621,12 +3621,12 @@
 			},
 			{
 				"command": "gitlens.premium.startPreviewTrial",
-				"title": "Try Premium Features...",
+				"title": "Try Premium Features Now",
 				"category": "GitLens Premium"
 			},
 			{
 				"command": "gitlens.premium.purchase",
-				"title": "Unlock Premium Features for Private Repos...",
+				"title": "Purchase a Plan...",
 				"category": "GitLens Premium"
 			},
 			{
@@ -5955,7 +5955,7 @@
 				},
 				{
 					"command": "gitlens.premium.purchase",
-					"when": "!gitlens:premium:paid"
+					"when": "gitlens:premium:required == paid"
 				},
 				{
 					"command": "gitlens.premium.reset",
@@ -10645,43 +10645,38 @@
 			},
 			{
 				"view": "gitlens.views.worktrees",
-				"contents": "To use premium GitLens features, please verify the email for the account you created.\n\n[Resend verification email](command:gitlens.premium.resendVerification)\n\n[Refresh verification status](command:gitlens.premium.validate)",
-				"when": "gitlens:premium:requiresVerification"
-			},
-			{
-				"view": "gitlens.views.worktrees",
 				"contents": "[Create Worktree...](command:gitlens.views.createWorktree)",
-				"when": "gitlens:premium || gitlens:premium:trial && !gitlens:premium:required && !gitlens:premium:requiresVerification"
+				"when": "gitlens:premium:allowed"
 			},
 			{
 				"view": "gitlens.views.worktrees",
-				"contents": "Worktrees are a premium feature, which require a free account for public repos.\n\nYou can try these premium features for free, without an account, for 3 days. All non-premium features will continue to be free without an account.",
-				"when": "!gitlens:premium:trial && gitlens:premium:required == free+ && !gitlens:premium:requiresVerification"
+				"contents": "Please verify your email\n\nTo use the Worktrees premium feature, please verify the email for the account you created.\n\n[Resend verification email](command:gitlens.premium.resendVerification)\n\n[Refresh verification status](command:gitlens.premium.validate)",
+				"when": "gitlens:premium:state == -1"
 			},
 			{
 				"view": "gitlens.views.worktrees",
-				"contents": "Worktrees are a premium feature, which require at least a Pro subscription for private repos.",
-				"when": "!gitlens:premium:trial && gitlens:premium:required == paid && !gitlens:premium:requiresVerification"
+				"contents": "Worktrees are a premium feature, which requires a free account for public repos.",
+				"when": "gitlens:premium:state != -1 && gitlens:premium:required == free+"
 			},
 			{
 				"view": "gitlens.views.worktrees",
-				"contents": "[Learn about premium features](command:gitlens.premium.learn)",
-				"when": "!gitlens:premium:paid && gitlens:premium:required && !gitlens:premium:requiresVerification"
+				"contents": "Worktrees are a premium feature, which requires at least a Pro subscription for private repos.",
+				"when": "gitlens:premium:state != -1 && gitlens:premium:required == paid"
 			},
 			{
 				"view": "gitlens.views.worktrees",
-				"contents": "[Try premium features now](command:gitlens.premium.startPreviewTrial)",
-				"when": "!gitlens:premium && !gitlens:premium:trial && !gitlens:premium:previewTrial:expired"
+				"contents": "[Learn about premium features](command:gitlens.premium.learn)\n\n[Try premium features now](command:gitlens.premium.startPreviewTrial)\n\n[Create a free account](command:gitlens.premium.loginOrSignUp)\n\nHave an existing account? [Sign in](command:gitlens.premium.loginOrSignUp)\n\n[View paid plans](command:gitlens.premium.showPlans)",
+				"when": "gitlens:premium:state == 0"
 			},
 			{
 				"view": "gitlens.views.worktrees",
-				"contents": "[Create a free account](command:gitlens.premium.loginOrSignUp)\n\nHave an existing account? [Sign in](command:gitlens.premium.loginOrSignUp)",
-				"when": "!gitlens:premium && gitlens:premium:required && !gitlens:premium:requiresVerification"
+				"contents": "Create a free account to continue trialing premium features for all repos for an additional 7 days.\n\n[Learn about premium features](command:gitlens.premium.learn)\n\n[Create a free account](command:gitlens.premium.loginOrSignUp)\n\nHave an existing account? [Sign in](command:gitlens.premium.loginOrSignUp)\n\n[Purchase a plan](command:gitlens.premium.purchase)",
+				"when": "gitlens:premium:state == 2"
 			},
 			{
 				"view": "gitlens.views.worktrees",
-				"contents": "[Upgrade your account](command:gitlens.premium.purchase)",
-				"when": "gitlens:premium && gitlens:premium:required == paid && !gitlens:premium:requiresVerification"
+				"contents": "[Learn about premium features](command:gitlens.premium.learn)\n\n[Purchase a plan](command:gitlens.premium.purchase)",
+				"when": "gitlens:premium:state == 4"
 			}
 		],
 		"views": {
diff --git a/src/constants.ts b/src/constants.ts
index fbcbfce..346d213 100644
--- a/src/constants.ts
+++ b/src/constants.ts
@@ -257,11 +257,9 @@ export const enum ContextKeys {
 	Vsls = 'gitlens:vsls',
 
 	Premium = 'gitlens:premium',
-	PremiumPaid = 'gitlens:premium:paid',
+	PremiumAllowed = 'gitlens:premium:allowed',
 	PremiumRequired = 'gitlens:premium:required',
-	PremiumRequiresVerification = 'gitlens:premium:requiresVerification',
-	PremiumTrial = 'gitlens:premium:trial',
-	PremiumPreviewTrialExpired = 'gitlens:premium:previewTrial:expired',
+	PremiumState = 'gitlens:premium:state',
 }
 
 export const enum CoreCommands {
diff --git a/src/premium/subscription/subscriptionService.ts b/src/premium/subscription/subscriptionService.ts
index c30b331..2d135ee 100644
--- a/src/premium/subscription/subscriptionService.ts
+++ b/src/premium/subscription/subscriptionService.ts
@@ -31,7 +31,6 @@ import {
 	getTimeRemaining,
 	isSubscriptionExpired,
 	isSubscriptionPaidPlan,
-	isSubscriptionPreviewTrialExpired,
 	isSubscriptionTrial,
 	Subscription,
 	SubscriptionPlanId,
@@ -256,7 +255,13 @@ export class SubscriptionService implements Disposable {
 
 	@log()
 	async purchase(): Promise<void> {
-		void this.showPlans();
+		if (this._subscription.account == null) {
+			void this.showPlans();
+		} else {
+			void env.openExternal(
+				Uri.joinPath(this.baseAccountUri, 'create-organization').with({ query: 'product=gitlens' }),
+			);
+		}
 		await this.showHomeView();
 	}
 
@@ -647,26 +652,22 @@ export class SubscriptionService implements Disposable {
 
 		queueMicrotask(async () => {
 			const { allowed, subscription } = await this.container.git.access();
-			void setContext(
-				ContextKeys.PremiumRequired,
-				allowed
-					? false
-					: subscription.required != null && isSubscriptionPaidPlan(subscription.required)
-					? 'paid'
-					: 'free+',
-			);
+			const required = allowed
+				? false
+				: subscription.required != null && isSubscriptionPaidPlan(subscription.required)
+				? 'paid'
+				: 'free+';
+			void setContext(ContextKeys.PremiumAllowed, allowed);
+			void setContext(ContextKeys.PremiumRequired, required);
 		});
 
 		const {
-			account,
 			plan: { actual },
+			state,
 		} = this._subscription;
 
 		void setContext(ContextKeys.Premium, actual.id != SubscriptionPlanId.Free ? actual.id : undefined);
-		void setContext(ContextKeys.PremiumPaid, isSubscriptionPaidPlan(actual.id));
-		void setContext(ContextKeys.PremiumRequiresVerification, account?.verified === false);
-		void setContext(ContextKeys.PremiumTrial, isSubscriptionTrial(this._subscription));
-		void setContext(ContextKeys.PremiumPreviewTrialExpired, isSubscriptionPreviewTrialExpired(this._subscription));
+		void setContext(ContextKeys.PremiumState, state);
 	}
 
 	private updateStatusBar(pending: boolean = false): void {
diff --git a/src/webviews/apps/home/partials/state.free-preview-expired.html b/src/webviews/apps/home/partials/state.free-preview-expired.html
index 554cd80..60bdb91 100644
--- a/src/webviews/apps/home/partials/state.free-preview-expired.html
+++ b/src/webviews/apps/home/partials/state.free-preview-expired.html
@@ -12,7 +12,7 @@
 			>, a commit graph (coming soon), and GitHub Enterprise integration (coming soon) are only available with an
 			account.
 		</p>
-		<p>Create a free account to continue trialing premium features for all code for an additional 7 days.</p>
+		<p>Create a free account to continue trialing premium features for all repos for an additional 7 days.</p>
 		<vscode-button data-action="command:gitlens.premium.learn">Learn about premium features</vscode-button>
 		<vscode-button data-action="command:gitlens.premium.loginOrSignUp">Create a free account</vscode-button>
 		<span class="button-subaction"
diff --git a/src/webviews/apps/home/partials/state.verify-email.html b/src/webviews/apps/home/partials/state.verify-email.html
index 1a15e00..8b74bf1 100644
--- a/src/webviews/apps/home/partials/state.verify-email.html
+++ b/src/webviews/apps/home/partials/state.verify-email.html
@@ -6,6 +6,5 @@
 			>Resend verification email</vscode-button
 		>
 		<vscode-button data-action="command:gitlens.premium.validate">Refresh verification status</vscode-button>
-		<p>All non-premium features will continue to be free without an account.</p>
 	</section>
 </template>
diff --git a/src/webviews/apps/premium/timeline/partials/state.free-preview-expired.html b/src/webviews/apps/premium/timeline/partials/state.free-preview-expired.html
index 54251be..45a4660 100644
--- a/src/webviews/apps/premium/timeline/partials/state.free-preview-expired.html
+++ b/src/webviews/apps/premium/timeline/partials/state.free-preview-expired.html
@@ -7,7 +7,7 @@
 		<p data-visible="private">
 			The Visual File History is a premium feature, which requires at least a Pro subscription for private repos.
 		</p>
-		<p>Create a free account to continue trialing premium features for all code for an additional 7 days.</p>
+		<p>Create a free account to continue trialing premium features for all repos for an additional 7 days.</p>
 		<vscode-button data-action="command:gitlens.premium.learn">Learn about premium features</vscode-button>
 		<vscode-button data-action="command:gitlens.premium.loginOrSignUp">Create a free account</vscode-button>
 		<span class="button-subaction"
diff --git a/src/webviews/apps/premium/timeline/partials/state.verify-email.html b/src/webviews/apps/premium/timeline/partials/state.verify-email.html
index 5542b1d..6e2a2cf 100644
--- a/src/webviews/apps/premium/timeline/partials/state.verify-email.html
+++ b/src/webviews/apps/premium/timeline/partials/state.verify-email.html
@@ -1,11 +1,10 @@
 <template id="state:verify-email">
 	<section>
-		<!-- <h3>Please verify your email</h3> -->
-		<p>To continue using premium GitLens features, please verify the email for the account you created.</p>
+		<h3>Please verify your email</h3>
+		<p>To use the Visual File History premium feature, please verify the email for the account you created.</p>
 		<vscode-button data-action="command:gitlens.premium.resendVerification"
 			>Resend verification email</vscode-button
 		>
 		<vscode-button data-action="command:gitlens.premium.validate">Refresh verification status</vscode-button>
-		<p>All non-premium features will continue to be free without an account.</p>
 	</section>
 </template>